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Type 2 Consulting specializes in working with companies with strong science, engineering or finance cultures to help them use branding to deliver superior business performance.
We offer a disciplined, fact-based advice to the following five issues:
- What is the scale of the value uplift that branding can provide within your industry context?
- What are the sources of customer value on which you can build a sustainable advantage?
- What is the correct strategic positioning for you to adopt?
- How should you modulate your messaging to meet the needs of different audiences?
- Which are the appropriate business metrics on which to monitor progress?
We create brand strategies that are based on the explicit integration of the marketing and financial perspectives on your business. Together, the two perspectives establish the foundation for creating both customer and shareholder value.
Clients typically engage us for two purposes:
- To help them increase their brand equity
- To help them demonstrate marketing accountability
