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Type 2 Consulting advises companies on how to use branding and marketing to enhance business value.

We offer a disciplined, fact-based approach to the following four issues:

  • What is the scale of the value uplift that branding can provide within specific industry sectors and competitive contexts?
  • What are the sources of customer value on which you can build differential advantage?
  • What is the right strategic positioning to adopt, and how should our messaging vary by audience?
  • Which are the relevant metrics on which we should monitor progress and demonstrate our value contribution?

We specialize in the creation of brand equity and the demonstration of marketing accountability.

Marketing Finance