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Type 2 Consulting advises companies on how to use branding and marketing to enhance business value.
We offer a disciplined, fact-based approach to the following four issues:
- What is the scale of the value uplift that branding can provide within specific industry sectors and competitive contexts?
- What are the sources of customer value on which you can build differential advantage?
- What is the right strategic positioning to adopt, and how should our messaging vary by audience?
- Which are the relevant metrics on which we should monitor progress and demonstrate our value contribution?
We specialize in the creation of brand equity and the demonstration of marketing accountability.
