Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Intangible Value – An Addendum

by Jonathan Knowles on August 31, 2009

I thought it would be interesting to dig a bit deeper into the extent of the increase in the proportion of aggregate market value attributable to tangible assets over the past 12 months.  In particular, I was intrigued to analyze the differing valuation dynamics for financial vs. non-financial firms.

The topline answer is, not surprisingly, that the valuation of financial services companies has seen the greatest change.  Two years ago, tangible book value represented 36% of the market value of financial companies.  In June last year, this number was 47%.  In June this year, it was 57%.

For non-financial firms, the increase in the proportion of market value represented by tangible assets was significant – but much less dramatic.  Tangible book value has risen from 19% of their market value in June 2007 to 22% last year, to 27% this year.

My point is that – whichever way you want to slice the data – intangible value represents the majority of market value in all but a few sectors.  The ambition of this blog (indeed, of Type 2 Consulting more generally) is to support companies as they seek to maximize the contribution of intangible assets to overall business performance.

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