Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Intangible Value – By Industry Sector

by Jonathan Knowles on September 1, 2009

I have pulled ten years of data on the value of publicly-traded companies with a market cap of over $1bn.  It has been a laborious process – but it is providing valuable insight into how the level of tangible assets/intangible value varies by industry.

I thought I would share some headline data on the ten year (1999 to 2008) average of tangible book value as a proportion of market value:

  • Consumer Staples  8%
  • Healthcare  10%
  • Telecoms  10%
  • Information Technology  19%
  • Consumer Discretionary  21%
  • Industrials  21%
  • Financials  36%
  • Energy  36%
  • Basic Materials  37%
  • Utilities  45%

In aggregate over the 10 year period, tangible assets accounted for only 24% of the market value.  This means that three quarters of the market value of the largest publicly-traded companies in the world was due to factors other than the tangible assets on their balance sheets.

Future posts will share some thoughts about what these intangible assets might be – and how their importance might differ by industry category.

Leave a Comment