Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

From the monthly archives:

March 2010

What is the Value of Identity?

by Jonathan Knowles on March 31, 2010

Toyota – When Business Gets Out of Balance

by Jonathan Knowles on March 25, 2010

Intangible Assets – Some Historical Perspective

by Jonathan Knowles on March 24, 2010

What is Marketing Finance?

by Jonathan Knowles on March 20, 2010

Creating Value and Measuring Value

by Jonathan Knowles on March 16, 2010

Is Brand Really “Our Most Valuable Asset”?

by Jonathan Knowles on March 10, 2010

Brand Valuation – 2010 Brand Finance Report

by Jonathan Knowles on March 7, 2010

The Elusive Concept of Brand Equity

by Jonathan Knowles on March 1, 2010