Over the past 10 years, we have learned that the clients for whom T2 is able to unlock the greatest value tend to share certain characteristics:

  • They are in B2B
  • They have strong engineering, science or finance cultures
  • They have good operating results but have weaker P/E ratios than they merit
  • Their value proposition is based on the superior functionality of their products
  • They are skeptical about the business contribution of marketing
  • They care about their reputation as a business, and their legacy as individuals
  • They are often privately held

These are the industries in which we have the greatest experience:

  • Industrial: engineering & construction, manufacturing
  • Healthcare: medical devices, distribution
  • Technology: hosted services
  • Professional services: consulting, law firms, B2B services
  • Financial services: asset management, investment banking, insurance

Client Testimonials

“Jonathan worked with me on the merger of Grand Metropolitan and Guinness to form Diageo. He brought to the task a rare combination of rigorous analytical discipline and great creativity. He was instrumental in helping us define and express the vision for the combined businesses. It is hard to over-state how important an element this was in laying the foundation for the success of the merger.”

John McGrath
Former CEO, Diageo plc


“Jonathan Knowles is a brand strategist extraordinaire whose creative and articulate views on brand measurement make him a rarity in the industry and one of the few people who gains the trust of the CEO, CFO and CMO alike.”

Pat LaPointe
Managing Partner, MarketingNPV


“Jonathan Knowles led the assignment for the highly successful “re-branding” of gold. His thoughtful, incisive and insightful leadership played a vital role in achieving buy-in from our many constituencies while still delivering a first rate creative solution. I would recommend him for any assignment that requires a similar level of sophistication, diplomacy and conviction.”

Michael Barlerin
Former CEO, World Gold Council


“Type 2’s Jonathan Knowles delivers on both the art and science of good branding. The art is that magic that all strong brands have – a sense of where the opportunity lies, a big idea, an engaging identity – and the science is making sure that the brand connects to the company’s business ambition and can be translated into real marketing planning and tactics.”

Susan Brown
Creative Director, Russell Investments


“Working with Type 2 Consulting, and Jonathan Knowles specifically, was a privilege. Jonathan helped Enturia to find our voice for who we are and how we wish to communicate our brand at a fundamental, common-sense level. He guided us through a process that not only provided us with direction for our external business communication style and plan, but also helped us to understand how best to engage our associates in understanding and communicating our vision.”

Sonya Butler
Director of Corporate Communications, Enturia, Inc.


“We engaged Type 2 Consulting to assist us in defining the positioning, identity and messaging for Zachry’s newly integrated capabilities across engineering, construction and industrial services. Their work played a vital role in formulating a compelling, shared idea for the business, and in creating a distinctive message and identity for our employees and customers. For a company that was initially skeptical about the value that branding could bring to our business, the process was a revelation!”

Ed Bardgett
EVP, Zachry Holdings Inc.


“Type 2 Consulting helped us define the positioning and messaging for the Ply Gem corporate brand, and the optimization of our portfolio of product brands. Both assignments required extensive research and analysis to build the business case for brand investment and product brand consolidations. Type 2 Consulting practices “marketing by the numbers” – a powerful combination of data-driven analysis and the ability to use the findings to create a sound strategy and compelling story at both the corporate and product level.”

D. Keith Pigues
Chief Marketing Officer, Ply Gem


“Jonathan proved to be an ideal partner for an assignment to refresh the Threshold brand platform. He showed an uncanny ability to internalize what he heard and translate it into meaningful, educational and concise ideas that hit the mark. Jonathan possesses a rare balance of listening skills, knowledge of brand research, and the willingness to counter-punch elegantly when his client is in need of a healthy dose of market reality.”

Chris Phillips
Managing Director, Threshold Group