To learn more about how Type 2 Consulting can help enhance the value of your business strategy, please contact us at:
212 537 9200
Our mailing address is:
226 Fifth Avenue
6th Floor
New York, NY 10001
We are located just north of the Flatiron district on the west side of Fifth Avenue, between 26th and 27th Streets.
Marketing Finance is about the impact of marketing on business value. It involves the integration of marketing's focus on customer value creation with finance's focus on value capture. It addresses the distrust that often characterizes the relationship between these two business disciplines:
We argue that collaboration between the two disciplines is the only way for companies to achieve sustainable success based on delivering value to customers at an attractive economic margin to the business.
