As noted above, we believe that branding assignments should be divided into three main phases — message definition; creative expression; and implementation.
Our greatest value-added is in the message definition phase. Our deliverable typically takes the form of a brand “platform.” This is the detailed articulation of the core elements of the brand, comprising:
Depending on the client's preference, T2 can either lead the subsequent creative expression and implementation work, collaborate with existing agencies, or simply deliver a “warm handover.” Whichever option you choose, you can be confident that the creative work is built upon a solid business foundation.
- Foundational elements: These explain the “essence” of the brand to those responsible for generating communications in the name of the organization
- External elements: These express the promise and value proposition of the organization to customers, partners and other external stakeholders
- Internal elements: These express the vision, values and character of the organization to internal audiences