Services
Type 2 Consulting offers four main services:
- Identification of the value opportunity – we quantify the value uplift that brand strategy can deliver based on your specific industry and competitive context;
- Brand strategy consulting – we identify the audiences that you are best equipped to serve; and define the value proposition, positioning, message hierarchy and brand architecture relevant to these audiences;
- Interdisciplinary training – we lead seminars that enable more effective collaboration between your strategy, marketing and finance teams;
- Brand measurement – we identify the appropriate business metrics for demonstrating marketing accountability on a one-off and ongoing basis, and quantify the value contribution of your brand.
The hallmark of our work is a simultaneous focus on two priorities:
- brand equity: how to create the basis for valued, sustainable relationships between our clients and their key audiences (both internal and external);
- marketing accountability: how to demonstrate the causal relationship between marketing actions and business performance.
Our approach integrates the marketing and financial perspectives on business in order to ensure a simultaneous focus on customer value and shareholder value.
