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Thank you for your interest in learning more about how Type 2 thinks about the role of brands in business.

This is a big topic and, to make it digestible, we have categorized our thinking and writing into six main topic areas:

Each of these topic areas has a dedicated website that we encourage you to visit. Our hope is to create a dialogue with you on the topic(s) that are of most relevance to you. To that end, once you have finished reviewing the material, please take the time to send us a comment and let us know your contact information. We commit to keeping this information confidential and will only contact you when we have new material in which we believe you may be interested.
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