Posts tagged as:

Brand Equity

The Elusive Concept of Brand Equity

by Jonathan Knowles on March 1, 2010

The Myth of Universality

by Jonathan Knowles on February 9, 2010

What is an Asset?

by Jonathan Knowles on January 10, 2010

Brand Elasticity – A Vulcan and Earthling Perspective

by Jonathan Knowles on January 8, 2010

Lipsticking the Pig and the Field of Dreams

by Jonathan Knowles on December 19, 2009

The Head and the Heart

by Jonathan Knowles on December 18, 2009

Emotion is NOT the opposite of Reason

by Jonathan Knowles on December 11, 2009

Uncovering the Value of Brands

by Jonathan Knowles on November 16, 2009

Brand Equity and Marketing Accountability

by Jonathan Knowles on November 6, 2009

Brand Valuation – SEEC Seminar

by Jonathan Knowles on September 22, 2009