Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Posts tagged as:

Brand Equity

Specifications and Expectations

by Jonathan Knowles on June 16, 2010

The Differences that Make a Difference

by Jonathan Knowles on June 11, 2010

Brand and Reputation

by Jonathan Knowles on May 31, 2010

What’s in a Name?

by Jonathan Knowles on April 16, 2010

The Elusive Concept of Brand Equity

by Jonathan Knowles on March 1, 2010

Brand Elasticity – A Vulcan and Earthling Perspective

by Jonathan Knowles on January 8, 2010

Brand Equity and Marketing Accountability

by Jonathan Knowles on November 6, 2009

The 100 Hardest Working Brands

by Jonathan Knowles on October 24, 2009

Points On A Spectrum

by Jonathan Knowles on April 28, 2009