Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Posts tagged as:

Business Strategy

Value Engineering

by Jonathan Knowles on May 3, 2010

Customer Value and Economic Cost

by Jonathan Knowles on April 25, 2010

What’s in a Name?

by Jonathan Knowles on April 16, 2010

Toyota – When Business Gets Out of Balance

by Jonathan Knowles on March 25, 2010

Is Brand Really “Our Most Valuable Asset”?

by Jonathan Knowles on March 10, 2010

Do Companies Need CMOs?

by Jonathan Knowles on February 15, 2010

Segmentation of the T2 Audiences

by Jonathan Knowles on January 31, 2010

What Do Marketers Want?

by Jonathan Knowles on January 30, 2010

Do Businesses Want Relationships?

by Jonathan Knowles on January 19, 2010

Do you want a Transactionship or a Relationship?

by Jonathan Knowles on January 17, 2010