Posts tagged as:

Business Value

The Elusive Concept of Brand Equity

by Jonathan Knowles on March 1, 2010

Marketing Performance Measurement

by Jonathan Knowles on February 16, 2010

Do Companies Need CMOs?

by Jonathan Knowles on February 15, 2010

Do Businesses Want Relationships?

by Jonathan Knowles on January 19, 2010

Is Human Capital an Asset?

by Jonathan Knowles on January 15, 2010

What is an Asset?

by Jonathan Knowles on January 10, 2010

Intangible Value – Latest Data

by Jonathan Knowles on January 9, 2010

Value Based Agendas

by Jonathan Knowles on December 2, 2009

The Shift in Marketing

by Jonathan Knowles on November 17, 2009

The Importance of Finance

by Jonathan Knowles on November 5, 2009