Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Posts tagged as:

Business Value

Does This Soft Stuff Matter?

by Jonathan Knowles on February 25, 2010

The Myth of Universality

by Jonathan Knowles on February 9, 2010

Is Human Capital an Asset?

by Jonathan Knowles on January 15, 2010

What is an Asset?

by Jonathan Knowles on January 10, 2010

Value Based Agendas

by Jonathan Knowles on December 2, 2009

Brand Bonus – a.k.a Robustness

by Jonathan Knowles on July 30, 2009

Brand Bonus – Revisited

by Jonathan Knowles on July 28, 2009

Brand “Bonus” – Part 3

by Jonathan Knowles on June 29, 2009

Brand “Bonus” – Part 2

by Jonathan Knowles on June 23, 2009

Is There a Brand “Bonus”?

by Jonathan Knowles on June 17, 2009