Posts tagged as:

Causal Model

Is Brand Really “Our Most Valuable Asset”?

by Jonathan Knowles on March 10, 2010

Brand Equity and Marketing Accountability

by Jonathan Knowles on November 6, 2009

Dodgy Brand Claims

by Jonathan Knowles on November 4, 2009

“Does Marketing Matter?”

by Jonathan Knowles on September 11, 2009

Brand Valuation vs. Brand Evaluation

by Jonathan Knowles on August 20, 2009

ROI – Serenity in Action

by Jonathan Knowles on August 17, 2009

The Winning Formula

by Jonathan Knowles on June 5, 2009

What’s the ROI on Social Media?

by Jonathan Knowles on May 21, 2009

What Finance wants from Marketing (Hint: it is not ROI)

by Jonathan Knowles on May 1, 2009