Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Posts tagged as:

Creating Value

The Accidental Brand

by Jonathan Knowles on August 5, 2010

What is Value?

by Jonathan Knowles on June 30, 2010

Brand and Reputation

by Jonathan Knowles on May 31, 2010

Mergers and Brand Strategy

by Jonathan Knowles on May 28, 2010

Doing Good and Doing Well

by Jonathan Knowles on May 17, 2010

United & Continental: The Designers Weigh In

by Jonathan Knowles on May 6, 2010

The Guiding Principles of Value

by Jonathan Knowles on April 27, 2010

Customer Value and Economic Cost

by Jonathan Knowles on April 25, 2010

What is the Value of Identity?

by Jonathan Knowles on March 31, 2010

Toyota – When Business Gets Out of Balance

by Jonathan Knowles on March 25, 2010