Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Posts tagged as:

Creating Value

Intangible Assets – Some Historical Perspective

by Jonathan Knowles on March 24, 2010

Creating Value and Measuring Value

by Jonathan Knowles on March 16, 2010

The Elusive Concept of Brand Equity

by Jonathan Knowles on March 1, 2010

This Soft Stuff Matters

by Jonathan Knowles on February 27, 2010

Does This Soft Stuff Matter?

by Jonathan Knowles on February 25, 2010

Do Companies Need CMOs?

by Jonathan Knowles on February 15, 2010

The Myth of Universality

by Jonathan Knowles on February 9, 2010

Segmentation of the T2 Audiences

by Jonathan Knowles on January 31, 2010

What Do Marketers Want?

by Jonathan Knowles on January 30, 2010

Do Businesses Want Relationships?

by Jonathan Knowles on January 19, 2010