Jonathan Knowles has a background in Finance, Business Strategy, Brand Strategy and Brand Valuation. His articles have appeared in Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.

Posts tagged as:

Customer Value

Marketing Finance

by Jonathan Knowles on November 10, 2010

The Exchange of Value

by Jonathan Knowles on August 17, 2010

The Accidental Brand

by Jonathan Knowles on August 5, 2010

What is Value?

by Jonathan Knowles on June 30, 2010

Specifications and Expectations

by Jonathan Knowles on June 16, 2010

The Differences that Make a Difference

by Jonathan Knowles on June 11, 2010

What Kind of a Monopoly Do You Want?

by Jonathan Knowles on June 5, 2010

Markicipation

by Jonathan Knowles on May 20, 2010

Brand vs. Reputation

by Jonathan Knowles on May 12, 2010

United & Continental: Brand Strategy

by Jonathan Knowles on May 4, 2010