Posts tagged as:

marketing and finance

The Elusive Concept of Brand Equity

by Jonathan Knowles on March 1, 2010

Do Companies Need CMOs?

by Jonathan Knowles on February 15, 2010

What Do Marketers Want?

by Jonathan Knowles on January 30, 2010

Business Success is a Balancing Act

by Jonathan Knowles on January 16, 2010

The Shift in Marketing

by Jonathan Knowles on November 17, 2009

The Momentum Effect

by Jonathan Knowles on November 7, 2009

The Importance of Finance

by Jonathan Knowles on November 5, 2009

“Does Marketing Matter?”

by Jonathan Knowles on September 11, 2009

Intangible Value – Still 2/3rds of Market Value

by Jonathan Knowles on August 31, 2009

M&A – Yet More Progress

by Jonathan Knowles on August 26, 2009